A NETFLIX AND ITUNES CASE STUDY RESEARCH ON BLUE OCEAN STRATEGY Instructor Marko Forsell, Ph.D. The Blue Ocean Strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. Blue Ocean Strategy vs. Red Ocean Strategy. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. Unique value proposition. : Create and capture new demand. 4. Apple is the biggest competitor to such companies as Microsoft, IBM, Hewlett-Packard, Dell. Blue oceans, on the other hand, describe a strategy that breaks away from the blood red ocean into clear, uncharted oceans, or new markets (see Appendix A for the details of the differences). Blue ocean strategy helps to the Apple company to develop their own market rather than trying to beat competitors to reach top in the market. Implementing the blue ocean strategy is, simply put, a gargantuan task. For many years, branding strategy of Apple involved developing state of the art services and products aligned with a strategy of digital hub, whereby the company Macintosh computer items work as the digital hub for various digital devices. The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Ocean Strategy. 50Minutes. Apple is great at using the Blue Ocean Strategy. : Make the competition irrelevant. Ketiga ciri di ataslah yang kemudian melebur, membentuk suatu kualitas yang saling melengkapi dalam Blue Ocean Strategy. Download Free - Amazing Powerpoint Slides on Blue Ocean Strategy and Marketing Strategy. Apple’s brand is very much that of a challenge, bringing easy to use computers & smartphones to consumers and small businesses in a way that is focused on the needs , individuality, and style of ordinary people , rather than the conformity and technical mandates of big … At present, Apple has the so called ‘Innovation Factory’. Check out the short video trailer for a quick case synopsis ! (Econ.) : Make the value-cost trade-off. (Econ.) The authors of the best-selling Blue Ocean Strategy have spent over a decade exploring that question. Steve Jobs main objective was to create a luxury brand with a classic design of its products. Apple follows blue ocean strategy to distinguish & differentiate itself from other smartphone players in the market. : Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost. Sebelum membahas tentang mana yang lebih bagus antara Blue Ocean dan Red Ocean, saya ingin merangkum terlebih dahul Blue Ocean Strategy Examples: iTunes. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Blue Ocean Strategy is where a company creates a completely new market space (or market category). To understand red ocean strategy let us begin by defining blue ocean strategy. In contrast, blue ocean strategy creates new demand within red ocean market. INSEAD Blue Ocean Strategy offers you a new perspective on strategy formulation & execution. A shark in a pool of … Netflix disrupted the market, instead of competing on price or being a little bit better than other movie rental suppliers, Netflix changed the way people rented movies. Apple. Blue Ocean Strategy Concept - Overview & Analysis Achieve success through innovation and make the competition irrelevant . Here’s a neat little summary for each strategy: Next up is the uniquely brilliant example of Cirque du Soleil, the legendary entertainment company that performs in over 300 cities for more than 150 million spectators in a world where circuses are dying down to slow extinction. Company Website: www.apple.com Company History: The company was founded in 1976 by Steve Jobs and Steve Wozniak. The kind of pace and sheer consistency at which Apple has created blue oceans in the past decade is just ominous. Furthermore the Blue Ocean Strategy was awarded with “The Best Business Book of 2005″ at the Frankfurter Book Fair as well as one of the “Top Ten Business Books of 2005″ by Amazon. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Apple iTunes is a good example of Apple blue ocean strategy. : Break the value-cost trade-off. It also seems adept at mining the ocean by locking up inputs and logistics so others can’t reach it. The term blue ocean was coined by professors W. Chan Kim and Renee Mauborgne in their book Blue Ocean Strategy: ... Apple Inc. Apple Inc. found a blue ocean with its … : Create uncontested market space. Blue Ocean Strategy misses the multi-dimentional nature of competition.
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